What is Digital Advertising?

Digital advertising is the communication made by a company to advertise and promote its brand, product, or service using various platforms and digital channels.

Companies use several methods such as web browser search engines optimisations, (SEO) , apps, blogs, social media and much more in order to promote their brand through the Internet.

In today’s day and age, in the era of internet, data, WiFi, and technology, marketing through digital means is essential to reach a larger section of society.

The Best Digital Marketing Trends for 2022:

  1. Inclusion.

Several times, companies believe that marketing only for a particular target audience is essential. However, trends have shown that including various sections of society, the youth, marginalised sectors, increases your reach. It enables a person to feel included as part of the brand, and thus your marketing agenda tends to succeed. People from different races, religions, gender all deserve a space in your advertising campaign.

Casino Etiquette: Tips for First-Time Gamblers in New Zealand

Entering a casino for the first time can be an exciting experience, but it can also be overwhelming if you are not familiar with the proper etiquette. Whether you are visiting a land-based casino or trying your luck at an online casino in New Zealand, understanding the do’s and don’ts of gambling etiquette is essential. In this guide, we will provide you with valuable tips to ensure a smooth and enjoyable gambling experience. So, let’s dive in and explore the world of casino etiquette!

Dress Code and Behavior

When visiting a land-based casino in New Zealand, it is important to adhere to the dress code and maintain appropriate behavior. Here are some key points to keep in mind:

1. Dress Code:

Different casinos may have different dress codes, so it is advisable to check the specific requirements before your visit. Generally, smart-casual attire is acceptable in most New Zealand casinos. Avoid wearing overly casual or beachwear clothing, as it may not be allowed.

2. Polite Behavior:

Respectful and polite behavior is crucial when gambling in a casino. Treat both the staff and fellow players with courtesy and avoid using offensive language or behaving in a disruptive manner. Remember, gambling is meant to be a fun and enjoyable experience for everyone involved.

3. Mobile Phone Usage:

Using mobile phones at the gambling tables is generally discouraged. It is considered impolite and can distract other players. If you need to use your phone, step away from the table or find a designated area where it is allowed. Opinion Piece: The Rise of Online Casinos in New Zealand

Part 2: Money Management and Tipping

Proper money management and tipping are important aspects of casino etiquette. Here’s what you need to know:

1. Bankroll Management:

Before you start gambling, set a budget for yourself and stick to it. Avoid chasing losses and never gamble with money you cannot afford to lose. It is essential to have self-control and know when to stop, regardless of whether you are winning or losing.


Tipping is customary in New Zealand casinos, especially when you receive assistance from the staff. It is common to tip the dealers, waitstaff, and other helpful employees. While there are no set rules for tipping, a general guideline is to tip around 5% of your winnings or a small amount for each hand won.

3. Currency Exchange:

If you are gambling in a land-based casino and using foreign currency, it is advisable to exchange it for local currency before you start playing. This will help you avoid any confusion or delays when cashing out your winnings.

Responsible Gambling and Online Casino Etiquette

Responsible gambling is a crucial aspect of casino etiquette, whether you are gambling at a land-based casino or playing online. Here are some tips to ensure a responsible and enjoyable gambling experience:

1. Set Limits:

Set limits on your time and money spent gambling. Establish a time limit for your casino visit and stick to it. Additionally, set a limit on the amount of money you are willing to spend and never exceed it.

2. Know the Rules:

Before playing any casino games, make sure you understand the rules and strategies involved. Familiarize yourself with the game’s odds and payouts to make informed decisions while gambling.

3. Online Casino Etiquette:

If you prefer online gambling, it is essential to practice proper online casino etiquette. Be respectful to other players in chat rooms or during live dealer games. Avoid aggressive or offensive behavior and follow the rules set by the online casino platform.


By following these tips, you will be well-prepared to navigate the world of casino etiquette as a first-time gambler in New Zealand. Remember to dress appropriately, behave courteously, and manage your money responsibly. Whether you choose to visit a land-based casino or try your luck at an online casino, a positive and respectful attitude will enhance your overall gambling experience. So, have fun, play responsibly, and may lady luck be on your side!

  1. Influencer Marketing

Since 2020, the influencer culture has taken the world by a storm. 94% of marketers believe that influencers are an essential aid to the process. Influencers have impacted a greater population of society than traditional advertisers could. They use better strategies and techniques to connect with their audience, and hence marketing your brand or product through an influencer is the best way to grow your company. They also preach authenticity and add a human quotient to your marketing agenda, thus gaining people’s faith in your brand.

  1. SEO ( Search Engine Optimization)

SEO makes sure that your website stands out among the plethora of similar websites out there. However, to use it for your marketing purpose, you need to constantly research. You must stay updated on the relevant keywords, monitor your competitors, track your ranking, and allow people to access your website even through image or voice search.

  1. Featured Website.

A featured website has a snippet, that is a small box containing your website’s content that appears above the remaining websites. It displays a lot more information, and also includes images, thus attracting a potential customer. For this, it is preferable that your content is image featured, is in tabular form or has direct messages which can be presented easily.

  1. Interactive Content

Your brand needs to be optimised according to your customers. In order to gain their suggestions and preferences, curating interactive content is essential. Including daily polls, questions, creating new hashtags, and posting interactive stories on your social media or your website creates a huge impact as your clients feel incorporated in the building of the brand.

These are few of the several of the new trends in digital marketing. Integrating this in your campaign will help you gain a mass of clients and customers in a shorter period of time, thus ensuring an increase in your profit and reach.