21 Best Australian Clothing Brands
dk active
dk active is an Australian high-performance brand catering to individuals pursuing an authentic edge in life. The brand prioritizes sustainability by utilizing renewable energy in its supply chain to reduce its climate impact. Additionally, it minimizes textile waste by repurposing all offcuts. dk active proudly holds the PETA-approved 100% vegan certification.
Afends
Originating from Byron Bay, Australia, Afends is a pioneering brand at the forefront of hemp fashion. Drawing inspiration from the environment, streetwear, and surf culture, Afends’ mission is to produce more sustainable clothing through innovation, action, and positive change.
The Very Good Bra
The Very Good Bra is an Australian women’s wear label offering lingerie and other essential basics tailored for the modern woman.
Flare Street
Based in Melbourne, Australia, Flare Street is a brand that encapsulates the style of the ’60s and ’70s, featuring quality fabrics and vintage-inspired prints. Originating from a quest for the perfect flares, the founders decided to take matters into their own hands, crafting colorful and unique flares and suits with a commitment to responsible practices.
The ANJELMS Project
The ANJELMS Project is an Australian clothing brand dedicated to enhancing the lives of its makers. It celebrates traditional techniques by crafting clothes that are naturally dyed and hand-loomed in India, employing more sustainable practices. The brand also limits production to minimize waste, reflecting its commitment to environmental responsibility.
Aere
This chic and affordable Australian label is beloved for its sustainable and tailored pieces that are both comfortable—with eco-friendly linen and cotton primary fabrications—and casually chic. Consistent in their polished, pared-back pieces that are perfect for everyday wear, Aere proves that style, affordability, and sustainability don’t have to come at the cost of each other.
Price point: $60—$550
Assembly Label
Assembly Label is the epitome of laid-back, relaxed Australian casual wear. With clean yet elevated designs, the brand champions a neutral color palette reflective of classic beach vibes—your capsule wardrobe, sorted. Despite the attainable prices, the fabrics are durable, the styles are timeless, and the brand is committed to minimizing fashion waste through their take-back service, Re-worn.
Price point: $30—$300
Elka Collective
If you love the aesthetic of luxury staple brands like The Row, but without the overly heavy price tag, Elka Collective is about to become your go-to for looking expensive and sophisticated. This brand blends high-quality tailoring with an effortlessly wearable wardrobe at accessible price points.
Price point: $70—$600
Lover
With a philosophy centered around curating the perfect statement wardrobe, Lover encapsulates contemporary Australian design through sophisticated silhouettes with a feminine sensibility. Starting with bright summer collections, the brand now offers stylish dresses, chic skirts, and sleek tops for every event.
Price point: $70—$590
Staple the Label
Launched in 2009, Staple the Label has long been dedicated to offering Australian women designs that are both sophisticated and easy to wear. From elegant silhouettes and strong tailoring to playful prints and coastal-inspired designs, these accessible garments bring a touch of luxury to your wardrobe.
Price point: $80—$270
By Johnny
Effortlessly cool, contemporary, and stylish, By Johnny is the perfect choice for fashion-forward Australian women. Starting as a humble market stall in Sydney’s Paddington Markets, By Johnny has grown into a nationwide label known for fun party dresses, modern denim, and chic shirts.
Price point: $110—$460
Minima Esenciales
For chic day dresses, elevated coats, or classy blazers, Minima Esenciales offers affordable yet sophisticated pieces. Committed to crafting modern, versatile, and enduring garments in a timeless design aesthetic, this brand is ideal for monochromatic staples and investment pieces.
Price point: $90—$500
Shona Joy
Shona Joy pieces are crafted with timeless styles that can be treasured forever. From formal to casual wear, the brand’s collections exude elegance, making them a favorite among Australian shoppers.
Price point: $95—$580
Blanca
Blanca offers vintage-inspired designs that encourage creativity and self-expression while remaining practical and financially attainable. Its effortlessly cool approach to casual wear makes it a staple for those looking for stylish, everyday essentials.
Price point: $45—$460
Emma Mulholland on Holiday
This cult-favorite Sydney-born brand exudes vacation nostalgia through its souvenir-inspired graphic tees, hoodies, and bold patterns. With a size-inclusive approach and mid-range pricing, its vibrant pieces make a bold statement.
Price point: $90—$345
Deiji Studios
Byron Bay-based Deiji Studios blends bedding, sleepwear, and ready-to-wear with natural fabrics and loose silhouettes. Its calming color palette and minimalist aesthetic make it the go-to for laid-back yet refined casual wear.
Price point: $34—$369
Morrison
Born in Fremantle in 2002, Morrison became a go-to Australian brand for relaxed silhouettes and luxurious fabrics at affordable prices. Known for its well-crafted knits, stunning blouses, and perfectly fitting trousers, Morrison continues to deliver high-quality casual wear.
Price point: $70—$800
Significant Other
Embodying the essence of an elevated Australian summer, Significant Other blends impeccable tailoring with modern resort wear. The brand’s premium natural fabrics and luxurious detailing offer an effortless yet sophisticated wardrobe.
Price point: $150—$450
Ena Pelly
This Melbourne-based, family-owned fashion label champions stylish dressing with a sustainable focus. From its classic biker jacket to luxurious staples, Ena Pelly blends contemporary collections with an understated sense of ease.
Price point: $80—$960
Ksubi
Starting in Sydney’s northern beaches, Ksubi has grown into a global cult denim brand. Rebellious and provocative, the brand is known for its high-quality, grungy denim pieces loved by celebrities worldwide.
Price point: $40—$450
Nobody Denim
Born in Melbourne in 1999, Nobody Denim is all about high-quality staples and premium materials that ensure longevity. Its unpretentious and minimal designs make it a go-to for timeless denim essentials.
Price point: $99—$475
Ginia
Originally a sleepwear brand, Ginia has seamlessly transitioned into ready-to-wear by offering silky, sophisticated pieces. With a focus on fluid and timeless designs, Ginia’s collections feel luxurious without the high-end price tag.
Price point: $90—$400
Rolla’s
Founded in 2013, Rolla’s brings a vintage twist to classic denim. Known for its effortlessly cool aesthetic, the brand offers wardrobe staples inspired by Australian coastal living.
Price point: $50—$250
Witchery
A long-standing Australian brand founded in 1970, Witchery delivers iconic styles for professional women. With a focus on high-quality, sophisticated pieces, Witchery remains a go-to for smart-casual essentials.
Price point: $39—$399
Hansen & Gretel
Ainsley Hansen’s label balances bohemian charm with contemporary silhouettes. Offering effortlessly chic designs, Hansen & Gretel is widely praised for its accessible and stylish pieces.
Price point: $129—$429
Sovere
Sydney-based Sovere balances coastal-inspired designs with modern urban style. From office-ready pieces to occasion wear, the brand offers affordable and stylish wardrobe staples.
Price point: $130—$320
Nude Lucy
Born in Sydney in 2010, Nude Lucy specializes in casual basics with an effortless appeal. From elevated essentials to relaxed staples, the brand is perfect for those looking for affordable yet stylish everyday wear.
Price point: $45—$220
Henne
Created by Nadia Bartel and her sisters, Henne focuses on modern, innovative essentials with a unique and elevated edge. Whether you’re after statement smart-casual looks or minimal staples, Henne offers a stylish mix at mid-range prices.
Price point: $59—$749
Venroy
Bondi-born Venroy embodies effortless summer dressing. With a focus on natural fabrics and relaxed cuts, the brand’s designs capture the essence of a permanent vacation.
Price point: $90—$420
Steele
Designed by Jessica Reid and her all-female team, Steele blends bold colors with feminine silhouettes. From work to dinner, Steele’s versatile pieces ensure a seamless day-to-night transition.
Price point: $99—$399
Dissh
Founded by Lucy Henry-Hicks, Dissh delivers effortlessly cool casual wear. With breathable fabrics, neutral color palettes, and relaxed silhouettes, Dissh is a favorite for a laid-back yet stylish wardrobe.
Price point: $39—$399
Double Rainbouu
This brand reinvents beachwear with psychedelic prints and bold color clashes. Known for its eclectic collections and creative collaborations, Double Rainbouu is perfect for those who love to stand out.
Price point: $100—$220
The Fifth Label
Balancing bold streetwear with chic basics, The Fifth Label offers contemporary wardrobe essentials with a high-fashion twist. The brand’s muted tones, clean lines, and modern designs make it a standout in the affordable fashion scene.
Price point: $99—$269
