Canada’s ecommerce market gives D2C brands access to a large digitally active customer base, but the country is not a single uniform market. Customer behaviour, competition, purchasing power and language can vary significantly between Ontario, British Columbia, Alberta and Quebec.
For ecommerce businesses, that makes performance marketing more than simply running Google or Meta campaigns. A strong strategy needs to connect paid acquisition with creative testing, ecommerce analytics, conversion rate optimisation, customer retention and the economics of each product.
The Canadian market also presents an important bilingual consideration. Brands entering Quebec may need French-language creative, landing pages and customer experiences rather than simply translating English campaigns. At the same time, brands operating from Toronto or Vancouver may have different competitive dynamics from those targeting other Canadian regions.
Based on current agency positioning, ecommerce capabilities and performance marketing expertise, here are 11 agencies worth considering for D2C and ecommerce brands in Canada in 2026.
Best Performance Marketing Agencies in Canada for D2C and Ecommerce Brands
1. NOIR & BLANCO
NOIR & BLANCO is a performance-focused digital agency offering paid advertising, SEO, ecommerce marketing, conversion optimisation and broader digital growth services.
For D2C brands, the value of a connected approach is that advertising does not operate separately from the rest of the customer journey. Google Ads and Meta Ads can be combined with landing page optimisation, ecommerce strategy and conversion improvements to create a more complete acquisition system.
Canadian brands can also benefit from adapting campaigns around regional customer behaviour rather than treating the entire country as one audience. For ecommerce businesses targeting multiple provinces, this type of market-specific approach can become increasingly important as campaigns scale.
Best suited for: D2C and ecommerce brands looking for a broader performance marketing and digital growth partner.
2. Major Tom
Major Tom is a Canadian full-service marketing agency with offices in Toronto and Vancouver. Its performance offering covers paid media across search, social, programmatic and retail media, supported by strategy, analytics, creative and ecommerce services.
The agency has substantial ecommerce experience, including work involving Shopify, Amazon and Google Shopping. Its ecommerce strategy approach also looks at the wider revenue system rather than focusing exclusively on individual advertising campaigns.
This makes Major Tom a potential fit for established brands that need performance marketing alongside technology, creative, UX and broader digital strategy.
Best suited for: Mid-market and enterprise ecommerce brands looking for integrated performance, ecommerce and digital strategy.
3. Search + Gather
Search + Gather is a Toronto-founded digital marketing agency specialising in paid search, paid social, programmatic advertising, analytics and conversion-focused marketing. It also operates across Toronto, Vancouver, Montreal and Ottawa.
The agency’s performance approach connects paid acquisition with landing page development and advanced tracking. Its work includes campaigns across Meta, Google and other digital channels, making it relevant to brands that want a broader acquisition mix.
Its case studies also demonstrate an emphasis on measurable outcomes and continuous optimisation rather than simply campaign launch and reporting.
Best suited for: Growth-focused Canadian brands looking for paid media, analytics and conversion optimisation under one partner.
4. Scaled Haus Studio
Scaled Haus is a Canadian performance marketing studio built around ecommerce operations. The agency says it runs paid media across Meta, Google, TikTok, Pinterest, Reddit and X, with its own ecommerce operation used as part of its performance-led approach.
Its model is particularly relevant to D2C companies because the agency positions campaigns around profit rather than impressions. Creative testing and full-funnel paid media are also central parts of its offering.
For brands that want an agency with a strong operator mindset, this can be a useful alternative to a large generalist marketing agency.
Best suited for: D2C brands that want performance media, creative testing and profit-focused campaign management.
5. Scrutiny Agency
Scrutiny Agency positions itself as a Shopify growth agency focused on paid media, attribution and ecommerce growth. Its services include Meta Ads, Google Ads, conversion tracking and creative strategy.
The agency’s Shopify focus is particularly relevant for Canadian D2C brands because the store itself becomes a central part of the performance system. Instead of judging campaign results solely through advertising platforms, its approach incorporates Shopify revenue and attribution.
This can be valuable for brands that have already established their online store and now need better acquisition efficiency and clearer measurement.
Best suited for: Shopify and D2C brands looking for paid acquisition combined with attribution and ecommerce analytics.
6. Saura Labs
Saura Labs is a Toronto-based performance marketing and paid media agency working with brands across Canada and the United States. Its offering combines Meta Ads, Google Ads, creative production, campaign architecture, conversion tracking and optimisation.
A major focus is keeping creative and media buying connected. Rather than producing advertising assets separately from campaign management, the agency positions creative testing as part of the performance process.
That can be especially useful for D2C brands where creative fatigue can quickly affect Meta and other paid social campaigns.
Best suited for: D2C brands that need paid media and performance creative working together.
7. Dot Design Media
Dot Design Media is a Canadian agency serving ecommerce businesses through paid advertising, web development and conversion optimisation. Its ecommerce services include Meta Ads, Google Ads, TikTok Ads and Snapchat Ads.
The agency works with Shopify and WooCommerce brands and positions conversion optimisation as part of its ecommerce growth process. This combination can be useful when an ecommerce business is generating traffic but needs improvements across the website and customer journey.
For Canadian businesses that want paid media and ecommerce development under one roof, this broader service model can be worth considering.
Best suited for: Shopify and WooCommerce brands that need paid media combined with website and conversion optimisation.
8. Page Zero
Page Zero is a Toronto-based performance marketing agency with a long-standing focus on Google Ads and paid search. Its services also include paid social, programmatic advertising and broader omnichannel media strategy.
The agency’s Google-first background makes it particularly relevant for businesses with strong search demand and complex paid search accounts. It also supports ecommerce and consumer brands through Google and Meta customer acquisition.
For companies that want specialist paid search expertise rather than a broad creative agency, Page Zero can be a strong option.
Best suited for: Ecommerce and consumer brands that need sophisticated Google Ads and omnichannel paid media management.
9. JC+CO
JC+CO is a Canadian ecommerce-focused agency and Shopify Plus Partner working with consumer brands across DTC, Amazon and marketplace environments. Its broader offering includes ecommerce development, email marketing, performance marketing and SEO.
Its positioning around building, launching and scaling consumer brands makes it relevant to companies that need more than paid media management.
For growing ecommerce businesses, having performance marketing connected to Shopify, lifecycle marketing and marketplace strategy can help create a more coordinated customer acquisition and retention system.
Best suited for: Consumer brands looking for an ecommerce growth partner spanning performance, Shopify, marketplaces and retention.
10. Impulso
Impulso specialises in paid social for Shopify brands, with a focus on Meta and TikTok advertising. The Toronto team also combines creative production and conversion tracking with paid media management.
Its focus on creative testing is particularly relevant for D2C brands where performance depends heavily on fresh advertising concepts. Connecting creative production with media buying can shorten the feedback loop between what customers respond to and what the brand produces next.
For Shopify brands that are primarily focused on paid social growth, this specialist model can be attractive.
Best suited for: Shopify D2C brands focused heavily on Meta, TikTok and performance creative.
11. Ollo Metrics
Ollo Metrics is a Vancouver-based performance marketing agency that focuses on measurable advertising and analytics. Its services include Google Ads, social advertising, programmatic advertising, SEO and other digital growth channels.
The agency positions its approach around connecting marketing spend with measurable outcomes rather than relying on surface-level engagement metrics.
Its Vancouver presence also gives it relevance for brands operating in Western Canada, while its broader digital capabilities can support businesses that need paid acquisition alongside organic and analytics services.
Best suited for: Canadian brands looking for performance marketing combined with measurement, paid media and broader digital growth services.
What Makes a Performance Marketing Agency Right for a Canadian D2C Brand?
Canada Should Be Treated as Multiple Markets
One of the biggest mistakes an ecommerce brand can make is treating Canada as a single audience.
Ontario, British Columbia, Alberta and Quebec have different competitive conditions, customer profiles and purchasing behaviours. Montreal and other Quebec markets also introduce a stronger French-language requirement.
A good performance marketing strategy should therefore consider regional performance rather than simply dividing a single national budget across all of Canada.
French-Language Marketing Can Matter
For brands targeting Quebec, English-only advertising may limit the potential of campaigns.
French-language creative, landing pages and customer communication can help create a more natural experience for Quebec audiences. However, localisation should go beyond literal translation. Offers, messaging and customer expectations should also be considered.
Ecommerce Economics Need to Drive Campaign Decisions
ROAS alone does not tell an ecommerce business whether advertising is profitable.
Canadian D2C brands should also consider gross margin, fulfilment costs, shipping, returns, customer acquisition cost, average order value and repeat purchase behaviour.
An agency that understands these numbers can make better decisions about when to scale a campaign and when to reduce spending.
Creative Testing Should Be Continuous
Paid social platforms are highly dependent on creative.
A successful ad can eventually experience fatigue, while a new product angle or customer problem can unlock another growth opportunity. D2C brands should therefore ask prospective agencies how frequently they test new concepts and how creative insights are fed back into media buying.
First-Party Data and Measurement Matter
Privacy changes and platform limitations make accurate measurement increasingly important.
Canadian ecommerce businesses should have reliable Shopify, GA4, pixel and server-side tracking where appropriate. The objective is to create enough trustworthy data to make informed budget decisions without relying blindly on any single advertising platform’s reporting.
How Performance Marketing Is Changing for Canadian Ecommerce Brands in 2026
Canadian ecommerce is becoming more competitive across both established retailers and digitally native D2C brands.
That means simply increasing advertising spend is rarely enough. Brands need stronger offers, better creative, more efficient customer journeys and increasingly sophisticated measurement.
The growth of marketplaces also adds another layer. Depending on the category, customers may discover products through Google, Instagram, TikTok, Amazon or other retail platforms before eventually purchasing from the brand itself.
Performance marketing agencies therefore need to understand the entire path to purchase rather than treating each channel as an isolated activity.
For Canadian brands, cross-border expansion also creates another opportunity. A successful Canadian ecommerce operation can potentially expand into the United States, but campaigns should be adapted to differences in competition, pricing, logistics and customer behaviour rather than simply duplicating Canadian campaigns.
Why Shopify Matters for Canadian D2C Brands
Shopify remains particularly important for digitally native ecommerce businesses because it connects storefront functionality with payments, product management, analytics and a large ecosystem of marketing tools.
However, having a Shopify store does not automatically mean an ecommerce brand has a strong acquisition system.
Performance agencies need to understand the relationship between the Shopify store, advertising platforms, product feeds, analytics, checkout experience and retention.
This is why Shopify-focused performance agencies can be particularly valuable for D2C businesses that have reached the point where acquisition efficiency is becoming a major growth constraint.
Performance Marketing vs Digital Marketing in Canada
Performance marketing is primarily focused on measurable business outcomes such as purchases, revenue, leads and customer acquisition.
Digital marketing is a broader category that can include SEO, content, social media, branding, email, web development and other online activities.
For an established ecommerce brand, performance marketing might involve Google Shopping, Meta Ads, TikTok, paid search, retargeting, creative testing and conversion rate optimisation.
A broader digital marketing strategy could include those activities while also building organic visibility, email retention, content and brand awareness.
The right choice depends on the stage of the business. A new brand may need a broader digital foundation, while an established ecommerce business with strong organic visibility may benefit from a more specialised performance marketing partner.
Questions to Ask Before Hiring a Performance Marketing Agency in Canada
Before hiring an agency, ask how it defines a successful campaign.
If the answer focuses only on impressions, clicks or platform-reported ROAS, ask how those metrics connect with actual business profitability.
You should also ask whether the agency has experience with ecommerce brands, Shopify or your specific technology stack.
For businesses selling nationally, ask how the agency handles provincial differences and whether it has experience with Quebec and French-language campaigns when relevant.
Creative testing should also be discussed. Find out who creates the advertisements, how often new concepts are introduced and how winning creative is identified.
Finally, ask how reporting works. A useful performance report should help you understand what happened, why it happened and what the agency plans to change next.
FAQs About Performance Marketing Agencies in Canada
What does a performance marketing agency in Canada do?
A performance marketing agency manages digital campaigns designed to generate measurable outcomes such as ecommerce sales, leads or customer acquisition. Services can include Google Ads, Meta Ads, TikTok, paid search, creative testing, analytics and conversion optimisation.
How much does performance marketing cost in Canada?
Pricing varies according to advertising spend, number of channels, campaign complexity, creative requirements and the level of strategic support. Businesses should consider both agency fees and advertising budgets when calculating the total cost.
Which advertising platforms are best for Canadian ecommerce brands?
Google and Meta are common starting points, while TikTok, Amazon, Pinterest, YouTube and other channels may be valuable depending on the product and audience. The right mix should be determined by customer behaviour, margins and acquisition economics.
Do Canadian ecommerce brands need French-language advertising?
Not every brand does, but French-language campaigns can be important when targeting Quebec. Brands entering the Quebec market should consider French creative, landing pages and customer communication rather than relying entirely on English campaigns.
Should a Canadian D2C brand hire a local performance marketing agency?
A Canadian agency can bring useful knowledge of local competition, provincial markets, consumer behaviour and the Canadian ecommerce environment. However, market knowledge should be combined with strong performance processes, transparent reporting and demonstrated expertise in the brand’s category.
Final Thoughts
The best performance marketing agencies in Canada are not simply the ones that can launch Google or Meta campaigns. D2C and ecommerce brands need partners that understand the relationship between advertising, creative, conversion, margins and customer retention.
Canada’s regional differences make localisation particularly important. A strategy that works in Toronto may need adjustments when expanding into Vancouver, Calgary or Quebec. Brands should therefore look for agencies that can adapt campaigns while maintaining a consistent measurement framework.
The strongest performance partnerships are built around clear business goals, reliable tracking and continuous testing. For Canadian ecommerce brands in 2026, the objective should not simply be to generate more traffic. It should be to build a repeatable acquisition system that turns advertising investment into sustainable revenue and long-term customer value. Have a look at our founders journey.
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