Top 10 Companies That Use Shopify

Netflix – Entertainment

Yes, that Netflix. The world’s largest streaming platform uses Shopify to power its official merchandise store, Netflix Shop. From stranger Things collectibles to Squid Game apparel, Netflix has turned its IP into a full retail operation — and trusted Shopify to handle it. With 260+ million subscribers globally, even a fraction of fans browsing the merch store represents enormous traffic that Shopify handles without breaking a sweat.

Tesla – Automotive / Tech

Tesla — Elon Musk’s electric vehicle and clean ene

rgy company — uses Shopify for its accessories and lifestyle merchandise store. From charging cables and car accessories to branded apparel and collectibles, Tesla’s Shopify store is a seamless extension of one of the world’s most valuable brands. The fact that a company worth over $800 billion chose Shopify over a custom-built platform speaks volumes about the platform’s enterprise capability.

Nestlé Nescafé – FMCG / Beverage

Nestlé, one of the world’s largest food and beverage conglomerates, runs the Nescafé DTC store on Shopify. This is a significant signal — a 150-year-old CPG giant with revenues exceeding $90 billion chose Shopify as the foundation for its direct-to-consumer coffee channel. The Nescafé store allows Nestlé to own the customer relationship directly, bypassing traditional retail, and collect first-party data in an increasingly cookie-less world.

Allbirds – Sustainable Footwear

Allbirds is one of Shopify’s most celebrated success stories. The San Francisco-based footwear brand built its reputation on sustainable merino wool shoes and radical transparency around its carbon footprint. Every pair comes with a carbon label — a first in footwear. Allbirds proved that eco-conscious products could generate real DTC momentum, scaling from a Kickstarter project to a publicly listed company while staying on Shopify throughout.

Red Bull – Beverage / Lifestyle

Red Bull is not just a drinks company — it is a media empire, a sports team owner, and one of the most recognisable lifestyle brands on earth. Their Shopify store sells branded merchandise, apparel, and accessories that extend the Red Bull identity beyond the can. With a marketing budget that rivals small countries and a global community of extreme sports fans, Red Bull’s Shopify store is a natural extension of their brand universe.

BBC Shop – Media / Entertainment

The BBC — Britain’s national broadcaster and one of the most trusted media institutions in the world — runs BBC Shop on Shopify. From Doctor Who merchandise and Top Gear collectibles to Peaky Blinders apparel and classic British TV memorabilia, BBC Shop is a thriving retail operation powered entirely by Shopify. A 100-year-old public broadcaster choosing Shopify for its global retail operation is one of the most unexpected names on this list.

Decathlon – Sports Retail

Decathlon is one of the world’s largest sporting goods retailers, operating in over 60 countries with more than 1,700 stores. The French brand has leveraged Shopify to power its DTC e-commerce operations in select markets, allowing it to sell its own-brand sports equipment, apparel, and accessories directly online with the speed and flexibility that a massive retail operation requires.

boAt – Consumer Electronics

boAt is India’s most beloved audio and wearables brand — and one of the fastest-growing consumer electronics companies in the world. Founded in 2016, boAt sells earphones, headphones, smartwatches, and audio accessories that dominate the Indian market. Their Shopify-powered store is central to their DTC strategy, serving tens of millions of young Indian consumers who prefer buying directly from the brand. boAt’s rise is a case study in how Shopify enables emerging market brands to compete globally.

Kylie Cosmetics – Beauty

Kylie Jenner launched her Lip Kit in 2015 and famously crashed her Shopify store within minutes of going live. The brand demonstrated how celebrity-turned-entrepreneur storytelling, combined with scarcity drops and social media hype, could generate tens of millions in revenue with zero traditional advertising. Kylie Cosmetics eventually sold a majority stake to Coty for $600 million — all while running on Shopify.

Gymshark – Fitness Apparel

Perhaps the most iconic Shopify success story of them all. Gymshark was founded in a garage in Birmingham in 2012 by a 19-year-old with a sewing machine and a screen printer. By leveraging fitness influencers before that was a strategy anyone talked about, Gymshark grew from a side project to a brand valued at over $1.3 billion — entirely on Shopify. It remains one of the platform’s most quoted examples of what’s possible when brand identity meets digital-first distribution.