Tiger Marron
Tiger Marron is a contemporary luxury bag brand built
around bold design and timeless appeal.
Industry
Luxury Handbags
META ADS
We built and managed targeted Meta campaigns designed to strengthen product discovery, audience engagement, and customer acquisition.
GOOGLE ADS
We leveraged Google Ads to capture high-intent searches and connect Tiger Marron with customers actively looking for premium products.
CAMPAIGN OPTIMIZATION
TWe continuously refined campaign structures, targeting, creatives, keywords, and budgets to improve overall advertising efficiency.
PERFORMANCE STRATEGY
We brought Meta and Google together under a unified performance strategy, creating a more structured and data-led approach to digital acquisition.
The Brand
Tiger Marron is a premium luxury accessories brand crafting luxury bags, premium leather bags, handbags, laptop bags and travel essentials. Rooted in craftsmanship and contemporary design, the brand combines quality materials, functional luxury and personalised detailing to create timeless pieces for the modern consumer.
The Challenge
Build a scalable paid media engine for Tiger Marrón that drives qualified customers, improves acquisition efficiency, and enables profitable, sustainable eCommerce growth.
The Solution
01 — FULL-FUNNEL PAID MEDIA STRATEGY
Built a structured acquisition strategy across Meta and Google to address different stages of the customer journey. From introducing the brand to new audiences to capturing high-intent users closer to purchase, each campaign was aligned with a specific role within the overall growth funnel.
02 — AUDIENCE & INTENT OPTIMISATION
Refined audience targeting using behavioural signals, engagement patterns and purchase intent to reach users more likely to convert. The strategy continuously evolved based on performance data, allowing us to identify stronger audience segments and reduce inefficient traffic.
03 — META ADS PERFORMANCE OPTIMISATION
Restructured and continuously optimised Meta campaigns to improve delivery, targeting and conversion efficiency. Budgets were actively evaluated and redistributed towards campaigns, audiences and creatives demonstrating stronger potential, helping the platform contribute more effectively to profitable acquisition.
04 — GOOGLE ADS FOR HIGH-INTENT DEMAND
Used Google Ads to capture customers already demonstrating relevant search intent and actively exploring products within the category. By focusing on demand closer to the point of purchase, we created an additional acquisition layer that complemented Meta’s discovery and demand-generation capabilities.
05 — CREATIVE & MESSAGE TESTING
Tested different creative approaches, product communication and messaging to understand what resonated most strongly with potential customers. Performance insights were continuously fed back into the strategy, helping refine how Tiger Marrón’s premium products were positioned and communicated across paid channels.
06 — CONVERSION-FOCUSED ACQUISITION
Shifted the focus beyond clicks, reach and traffic towards actions that directly contributed to business growth. Campaign performance was evaluated against meaningful conversion and revenue signals, helping ensure that paid media was driving customers with genuine purchase intent rather than simply generating engagement.
07 — ORDER QUALITY & EFFICIENCY
The strategy was designed around generating better-quality orders, not just increasing order volume. By optimising towards stronger purchase intent and customer quality, we worked towards increasing prepaid adoption and reducing inefficiencies associated with RTOs and unsuccessful orders.
08 — CONTINUOUS OPTIMISATION FOR PROFITABLE SCALE
Performance across Meta and Google was continuously monitored to identify opportunities, eliminate inefficiencies and improve budget utilisation. This iterative approach allowed the account to scale while keeping acquisition efficiency and profitability at the centre of every optimisation decision.
The Results
The collaboration transformed Tiger Marron’s paid media performance into a more efficient and scalable growth engine. By combining strategic optimisation across Meta and Google with a stronger focus on acquisition efficiency, conversion quality and customer intent, the brand was able to scale revenue while improving profitability and order quality.
Higher Returns From Paid Media
By continuously optimising campaign structure, audiences, creative performance and budget allocation across Meta and Google, we significantly improved the efficiency of advertising spend. ROAS increased from 2.5 to 3.3, enabling Tiger Marrón to generate stronger returns from its paid media investment.
Lower Customer Acquisition Cost
A more focused acquisition strategy helped reduce inefficiencies while improving the quality of customers being acquired. This resulted in an approximately 35% reduction in CAC, creating greater room for the brand to scale acquisition without proportionately increasing customer acquisition costs.
A Strong Shift Towards Prepaid Orders
The strategy moved beyond simply generating order volume to improving the quality and value of conversions. Prepaid orders increased from 30% to 90%, creating a significantly healthier order mix and improving the predictability of revenue generated through paid acquisition.
RTOs Reduced to Below 5%
Improving customer quality and purchase intent translated into a substantial reduction in unsuccessful orders. Tiger Marron’s monthly RTO rate was brought down to below 5%, significantly reducing leakage between acquired orders and realised revenue.
3X Monthly Revenue Growth
With stronger acquisition efficiency, improved order quality and better conversion performance working together, Tiger Marron was able to scale its monthly revenue from ₹5L to ₹15L. More importantly, this growth was achieved profitably, demonstrating that increased scale did not come at the expense of business efficiency.
A More Sustainable Growth Engine
The outcome went beyond short-term campaign performance. Meta and Google Ads evolved into a more efficient and scalable acquisition system, helping Tiger Marron acquire customers at a lower cost, improve order quality, increase returns and scale revenue profitably.
