HELLO
A modern watch-strap brand crafting durable, minimal designs built for everyday wear and versatility.
Industry
Lifestyle & Watch Accessories
BESPOKE SHOPIFY BUILD
A custom-built Shopify experience designed to balance performance, scalability, and a seamless customer journey tailored to the brand’s digital identity.
CRO (CONVERSION RATE OPTIMIZATION)
Conversion-focused enhancements implemented to improve user flow, engagement, and overall shopping experience across the store.
SEO
Built strong SEO foundations to improve search visibility, discoverability, and long-term organic growth across the digital ecosystem.
Shopify App Integrations
We integrated essential Shopify apps and systems to streamline operations, enhance functionality, and support a scalable eCommerce ecosystem.
The Brand
Hello EDC is a modern everyday-carry accessories brand offering thoughtfully designed, durable watch straps built for comfort, versatility, and everyday reliability.
The Task
1.Bespoke Shopify Development
We built a custom Shopify store tailored to a modern watch-strap brand, focused on clean design and intuitive navigation.
2.Conversion Rate Optimisation (CRO)
We refined user flows, product pages, and CTAs to improve engagement and drive higher conversions.
3.SEO Optimisation
We optimised site structure, on-page elements, and content to improve search visibility and organic traffic.
4.Performance Optimisation
We enhanced site speed and responsiveness to deliver a smooth, high-performing shopping experience.
The goal was to enhance their Shopify store through bespoke development, CRO, and SEO to improve UX and conversions.
NOIR & BLANCO led the end-to-end Shopify build, starting with UX-led wireframes followed by a structured, conversion-focused approach.
The Solution
After reviewing Hello existing store and understanding the brand’s goals, we enhanced their Shopify experience through the following approach:
1. Bespoke Shopify Development
We restructured the store with a clean, functional layout tailored to a modern watch-strap brand, improving information flow and product discovery.
2. Brand-Aligned Minimal UI
We refined colors, typography, and visual hierarchy to create a minimal, utilitarian interface aligned with Hello EDC’s brand identity.
3. CRO-Focused UX & Mobile Optimisation
We optimised key user journeys, navigation, and mobile responsiveness to improve clarity, engagement, and conversions.
4. SEO, Testing & Ongoing Optimisation
We implemented on-page SEO, conducted thorough testing, and provided ongoing optimisation to ensure consistent performance and scalability.
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Result
Our Shopify expertise delivered a streamlined, high-performing store for Hello EDC, improving user experience, visibility, and conversions.
Increase in Online Store Sales
Reduction in Bounce Rate
Increase in Conversion Rate
Let’s get to work
Want to create something beautiful?
We design, develop and grow bespoke e-commerce stores on Shopify & Shopify Plus.
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