Tiger Marron
Tiger Marron is a contemporary luxury bag brand built
around bold design and timeless appeal.
Industry
Luxury Handbags
META ADS
We built and managed targeted Meta campaigns designed to strengthen product discovery, audience engagement, and customer acquisition.
GOOGLE ADS
We leveraged Google Ads to capture high-intent searches and connect Tiger Marron with customers actively looking for premium products.
CAMPAIGN OPTIMIZATION
The continuously refined campaign structures, targeting, creatives, keywords, and budgets to improve overall advertising efficiency.
PERFORMANCE STRATEGY
We brought Meta and Google together under a unified performance strategy, creating a more structured and data-led approach to digital acquisition.
The Brand
Tiger Marron is a luxury accessories brand crafting leather handbags, laptop bags and travel essentials. Rooted in craftsmanship and contemporary design, every piece pairs premium materials with everyday function and personalised detailing, creating timeless accessories for the modern consumer.
The Challenge
Build a scalable paid media engine for Tiger Marrón that drives qualified customers, improves acquisition efficiency, and enables profitable, sustainable eCommerce growth.
The Solution
01. FULL FUNNEL PAID MEDIA STRATEGY
Built a structured acquisition strategy across Meta and Google that addressed every stage of the customer journey. From introducing the brand to new audiences to capturing users closest to purchase, each campaign was given a specific role within the growth funnel.
02. AUDIENCE AND INTENT OPTIMISATION
Refined targeting using behavioural signals, engagement patterns and purchase intent to reach users more likely to convert. The strategy evolved with the performance data, surfacing stronger audience segments and cutting inefficient traffic.
03. META ADS PERFORMANCE
Restructured Meta campaigns to improve delivery, targeting and conversion efficiency. Budgets were actively redistributed towards the campaigns, audiences and creatives showing the strongest potential, making the platform a more effective contributor to profitable acquisition.
04. GOOGLE ADS FOR HIGH INTENT DEMAND
Used Google Ads to capture customers already searching within the category and actively exploring products. Focusing on demand closer to the point of purchase created a second acquisition layer that complemented Meta’s discovery and demand generation strengths.
05. CREATIVE AND MESSAGE TESTING
Tested creative approaches, product communication and messaging to find what resonated most with potential customers. Insights fed straight back into the strategy, sharpening how Tiger Marron’s premium products were positioned across paid channels.
06. CONVERSION FOCUSED ACQUISITION
Moved the focus beyond clicks, reach and traffic to the actions that drive business growth. Campaigns were judged against real conversion and revenue signals, ensuring paid media brought in customers with genuine purchase intent rather than engagement alone.
07. ORDER QUALITY AND EFFICIENCY
The strategy was built around better orders, not simply more of them. Optimising towards stronger purchase intent and customer quality lifted prepaid adoption and reduced the losses tied to RTOs and failed deliveries.
08. CONTINUOUS OPTIMISATION FOR PROFITABLE SCALE
Performance across both platforms was monitored continuously to find opportunities, remove waste and improve budget utilisation. This iterative approach let the account scale with efficiency and profitability at the centre of every decision.
The Results
The collaboration turned Tiger Marron’s paid media into an efficient, scalable growth engine. Through strategic optimisation across Meta and Google, with a sharper focus on acquisition efficiency, conversion quality and customer intent, the brand scaled revenue while improving profitability and order quality.
32% Increase in ROAS
By continuously optimising campaign structure, audiences, creative performance and budget allocation across Meta and Google, we improved the efficiency of every rupee spent. ROAS rose by 32% increase in return on paid media investment.
35% Reduction in Customer Acquisition Cost
A more focused acquisition strategy cut wasted spend while improving the quality of customers acquired. CAC fell by approximately 35%, giving the brand room to scale acquisition without a proportionate rise in cost.
200% Increase in Prepaid Orders
The strategy moved beyond order volume to conversion quality. Prepaid orders grew by 200% increase, creating a healthier order profile and far more predictable revenue.
RTO Rate Below 5%
Better customer quality and stronger purchase intent translated directly into fewer failed deliveries. Monthly RTO dropped to under 5%, sharply reducing the gap between orders acquired and revenue realised.
200% Increase in Monthly Revenue
Stronger acquisition efficiency, improved order quality and better conversion performance compounded. Monthly revenue grew by 200% increase, achieved profitably, proving that scale did not come at the expense of efficiency.
A More Sustainable Growth Engine
The result went beyond short term campaign wins. Meta and Google evolved into a repeatable acquisition system: lower cost per customer, better order quality, higher returns and profitable revenue growth.
