Shopify has become one of the most trusted ecommerce platforms in India for businesses of all sizes. But when it comes to Shopify vs Shopify Plus, many Indian entrepreneurs are unsure which one suits their goals best.
Whether you’re just starting or scaling rapidly, here’s a breakdown of the 11 key differences between Shopify and Shopify Plus in India to help you choose the right plan.
5 Major Differences Between Shopify and Shopify Plus
| Feature | Shopify | Shopify Plus |
| Pricing (India) | ₹2,000 to ₹24,000/month (approx.) | Starts at ₹1.6 lakhs/month (US $2,000+) |
| Target Users | Small to medium-sized businesses | Enterprise-level or high-growth D2C brands |
| Checkout Customization | Standard Shopify checkout | Full access to checkout.liquid for custom checkout experiences |
| Support | General 24/7 chat and email support | Dedicated Merchant Success Manager + launch support |
| Traffic & Scalability | Handles moderate traffic well | Built for high traffic volumes, flash sales, and peak seasons |
11 Differences Between Shopify and Shopify Plus in India
1. Business Type
- Shopify is perfect for startups and small to medium businesses in India.
- Shopify Plus is ideal for large, high-volume businesses or D2C brands
2. Pricing in India
- Shopify plans in India start at approximately ₹2,000/month (for the Basic plan) and go up to around ₹24,000/month (for the Advanced plan).
- Shopify Plus starts at around ₹1.6 lakhs/month (US $2,000) and can vary based on revenue and feature requirements. It’s a significant investment meant for high-revenue stores.
See our complete guide about Shopify Pricing In India
3. Support System
- Shopify offers 24/7 customer support via email and chat.
- Shopify Plus gives you a dedicated Merchant Success Manager and personalized priority support — helpful for Indian businesses expanding internationally.
4. Customization Options
- Shopify allows customization through themes and the basic Liquid editor.
- Shopify Plus gives full access to backend code, including the checkout. liquid file so you can customize the entire checkout process — crucial for Indian brands needing region-specific payment flows or discounts.
As a dedicated Shopify development company, we understand how powerful backend access can be. Our team builds tailored e-commerce solutions that align with your business goals, offering complete design and functionality control to help you scale seamlessly.
5. Checkout Experience
- Shopify’s checkout is standardized and works well for most users.
- Shopify Plus allows complete checkout customization, which is a game-changer for businesses wanting to add local elements (like custom COD flows, local offers, and GST info).
6. Scalability
- Shopify is excellent for small to medium order volumes.
- Shopify Plus is designed for high traffic and large-scale order volumes — suitable for brands running big campaigns or festive season sales like Diwali, Holi, etc.
7. Automation Tools
- Shopify has limited automation unless you use third-party apps.
- Shopify Plus includes Shopify Flow, which automates tasks like inventory alerts, tagging VIP customers, or flagging fraud — perfect for fast-growing Indian brands.
8. Multi-Currency & Multi-Language Support
- Shopify supports multi-currency with limitations and relies on apps for full localization.
- Shopify Plus gives advanced control for multi-currency, multi-language, and regional storefronts — ideal for Indian sellers expanding to the Middle East, US, or UK.
9. Wholesale/B2B Features
- Shopify does not have a native wholesale channel.
- Shopify Plus provides a dedicated B2B/wholesale channel, which is great for Indian manufacturers and distributors selling to global retailers.
10. Launchpad & Script Editor
- Shopify doesn’t include Launchpad or Script Editor.
- Shopify Plus gives access to both. Use Launchpad to schedule product drops, festive offers, or flash sales — and Script Editor to create custom discounts, shipping logic, and more.
11. App Ecosystem & Integrations
- Shopify supports all public apps on the app store.
- Shopify Plus unlocks exclusive apps and private integrations for ERPs, CRMs, and logistics tools — important for complex operations in India.
Final Thoughts
If you’re just starting or running a medium-sized e-commerce store in India, Shopify offers all the essentials. But if you’re a high-growth brand managing large volumes, B2B channels, or international expansion, Shopify Plus gives you the power, flexibility, and support to scale.
