Noir & Blanco

eCommerce Social Media Agency Mumbai

Concrete Community Engagement by An Experience-Ridden Team

Get A Proposal

Let’s Indulge in A Social Search for Customers Online Who Relish Luxury & Class

We map your social media strategy on Facebook, Instagram, & LinkedIn to forge a performance pathway

Social Media Management for Discernable User Engagement

Every upscale business in the digital verse has an operational existence on various social networking sites. More than 90% of renowned eCommerce brands claim that social media helped them stay out in the initial years of hardship while 75% of online stores still receive their maximum web traffic from their social media channels.

NOIR & BLANCO social media agency thrives on a social-first strategy design that generates substantial results for your luxury eCommerce business. Our social media services for organic and paid social management include the following:

  • Social Media Profile Setup
  • Monthly Post Planning
  • Content Curation & Scheduling
  • Profile Activity Management
  • Paid Social Campaigning
Get Started

Ready to start the conversation?

We’re experts on your side, doing what it takes to get the job done right — from the first consultation to your daily operations.

Book a Free Consultation

Subsiding the Inevitable Market Maze

When it comes to subjugating the intensity of cutthroat competition in the digital arena, our decade-long marketplace experience and a knack for eCommerce branding come in handy. Our cost-effective social media management strategies are designed around the idea of conversion that drives buyers right on the exclusive array of quality products on your website. After a discreet assessment, we map the preferences of your target customers and exert the observations in scheduled postings to secure the promised outcomes hassle-free.

Carving A Loyal Bond with the Users

Most people use social media platforms in their leisure hours, and that’s when they conceive the idea of buying something cherishable. It’s not just ‘some assumption’, but a proven fact that effectively sustains the authenticity of social media marketing. Our social media management team observes the pattern of your target audience to comprehend their choices and resonate social advertising campaigns with them. We use organic social media targeting and paid marketing to spawn your website into a popular brand.

Get Started

Social Media FAQs

Either you run a company or a small local shop, social media is one essential thing for your business.

Social platforms enable you to connect with the customers, which enhances awareness and boosts sales. With over 3 billion people utilizing social media the engagement and users over main platforms are known to be increasing more and more. Here is why social media is needed for your business.

● With more than half of the population globally utilizing social media, it became a natural destination to reach targeted and new potential consumers.

● Whatever industry or business you are in, social media provides the best opportunities to develop a brand and is also a go-to source for any matter related to the niche.

● Social media can put you higher than anyone in your customer kinds. If your social media account is informative and entertaining, then your customers can easily stop at you while they need your services.

● Social media ads and posts drive traffic. Sharing content from a website or blog to your social channels is better to attract readers after you publish a new post.

● Most social networks provide ad formats mainly for collecting leads.

● Social networks allow you to interact with customers and make them interact with your brand directly than the traditional media.
Social Media loves content that makes people look at every kind of content to imitate it. But the secret here is that not every content is good for social media channels. It is best to post unique things on a unique platform that can enable you to improve engagement. Here's the list of ideas and suggestions to post on every social media channel that worked for many businesses.

● Facebook: Try to post curated content, images, or Videos

● Instagram: Being known as a picture-sharing platform, sharing high-res photos, with some quotes and mix-in Stories.

● Twitter: people on Twitter love to read the content. So post a few blog posts, news, or any GIFs.

● LinkedIn: If you have any professional content to post, or any company news and Jobs post here.

● Pinterest: Pinterest is unique from others, post-step-by-step guides, Infographics, and any instructions posted.

● Tiktok: The best platform to post small videos.

If you’ve decided what to post on a social media platform, the team at NOIR & BLANCO loves to help you in every step of social media marketing and for crafting the best ones for the social platform.
Social media is such a blissful place to be on especially for businesses that want to make profits online. There are many social networks but choosing one from them is tough. But we got you a little guide to help you out.

Answer these following questions

● Who is my audience, where are they, where are they active and where are they searching?

● What niche social media platforms are good for me?

● Which can meet my marketing objectives

● Demographics of my customer?

● Interest and income of customers?

Hope you got some ideas, now let's round up the social media sites:

TIKTOK: TikTok is best for short-form videos. Visual-based businesses such as beauty, retail, food, art, and a few service industries are great for this. TikTok has a young demographic and is great to target the 18-24 age group.

Facebook: Facebook has more than 2.7 billion active users per month. Being the largest social network every user connected to many groups, events and pages is a great way to uplevel online presence.

Twitter: Twitter is a rising area with 330 million users monthly. An extremely powerful new source and search engine that's great to offer consumer service.

LinkedIn; With over 706 million users, LinkedIn is great for B2B marketing, but not for B2C marketing. Its user base is mostly professionals who come from many companies that benefit you in marketing.

Pinterest: Pinterest is not just for women, it's a place to be for any business, any gender, and any kind of niche, brand. This site is thriving fast where business produces over $400 million with 335 million users monthly.

Instagram: Instagram is the best way for promoting one’s business and personal brand. It is effective for almost any kind of business that includes both visual-based business and services such as booksellers, fitness coaches, booksellers accountants, SEO agencies, and more.

YouTube: YouTube is a popular one for video watching where brands use it to get viral and any brand could be profitable through video marketing.

Finally, explore every niche social media. Remember it's never a waste of time when you are exploring. Get help from a digital marketing agency if you still haven't found any answer.
ROI stands for return on investment that's essential to know the profits of your business. The basis for the social media ROI formula is:

● Profit / Investment x 100 = social media ROI %

● profits = return - investment.

Here profit is the money you earned and the whole cost of the social media marketing efforts is an investment. So, if you made $ 500 in revenue on a $300 investment, your profit is $200. And then the calculation is: $200 profit / $300 investment X 100 = your 100% ROI

It is a simple formula for calculating ROI but dealing with the investments offers less factual value. Marketers' job is to measure the campaign success perfectly but it is tough to measure it. So to make it easy for you here are a few tools to help you.

● Social Media Analytics Tools: Social media analytics tools have built-in analytics tools to track engagement and specific platforms. Facebook and LinkedIn offer these to measure ROI.

● Google Analytics: Another powerful tool to measure ROI that shows the impact of your business on every social media. On Google Analytics, you can see social reports via many categories as landing pages, conversion, referrals, and more.
Paid social ads are the marketing form over social media platforms that businesses pay to be seen by their target audience. A promoted post is nothing but a social media post for which businesses pay to be much more visible to a wide variety of consumers. So, both promoted posted and paid social ads to all under the same umbrella. But the major difference between them is that paid ads are designed as ads, and boosted posts are posted organically.

Promoted posts might look natural for a few marketers. But paid ads can be added with many options to make it a more developed personalized one. Posts build the brand’s fan base and reach that translate the brand's presence to the real outcomes. However, these both offer good fans and likes which turns followers into customers. If you aren't sure which paid format is better for the online marketing goals, contact friendly social media experts at NOIR & BLANCO today.
For anyone to put a precise number on the social media marketing budget is too tough however there are few restrictions on specific platforms. For instance, you should invest at least $10 daily for advertising on Facebook. We never put any ad spend for everything released on the social channels. If we do, the. We put $25 for the content. The amount of money you spend can get you good results, yet a small amount could make you walk a long way. We suggest you start with a smaller budget to find what works best for the business.

If you think there is a shortage of specific expertise then it is better to pay for someone. Try to spend money on what is more valuable. The main idea is to spend money on those activities which lead to getting money. For example, if you have $100 try to spend it on video, pictures, and visualized content – $40, analytics -$10, ads- $40, and social media management - $10.
Google My Business is a method that lets you optimize and manage business Profiles over Google.

Not sure why you require a Google My Business account. Here is why you need Google My Business.

● GMB listing could single-handedly enhance your business’s local SEO ranking.

● Simple to set up a great first impression for the searchers who look at your brand's crucial details listed on the interface.

● GMB consists of a Google Maps integration, that's simple to discover business over the most used mobile map and directions tool.

● Direct messaging optionality — customers can send messages directly to your company phone or email via the GMB interface.

● Consumer reviews are shown below the GMB profile, which gives businesses good social credibility.

● Either if you run a retail or fashion business shop, remember that your targeted consumers are online. Where they search for your services, products so be discoverable for them.

● Whether you’re looking for foot traffic or web traffic, Google is the ultimate search referrer. A Google My Business account ensures that when someone looks your company up on Google Search and Google Maps, they find it. Once they do, your listing shows searches where and how to visit your shop, whether you have a web or physical address.

● Offer your customers regarding your business’s crucial details rather than leading them to sites such as Tripadvisor, Yelp where they can see fake info.

● Google My Business profile gives credibility to the company. Consumers are more likely to attend your businesses via Google My Business listing. As per research by Google, over 88% of people trust online reviews like personal suggestions, so GMB is a great place to boost your confidence.
Social media management is the method to analyze, create, listen, schedule, engage with the content that's posted over the social media channels, such as Twitter, Instagram, and Facebook. These services and tools can automate processes that save big time, enhance productivity that taps right into your potential audience.

Social major management is mainly decides into two types:

● Social media management Tools

● Social media management Services

Social media management tools simplify strategy, schedule posts, and engage with users, who can easily analyze trends. Also, social media management services could do the work with an investment of money. However, both of these social media management tools and services reach a huge audience and help in running the social media campaign easily.

Anyway, social media is a tough nut to crack. Let NOIR & BLANCO help you. With years of experience in creating strategy and offering social media management services with fantastic results, our creative team knows how to make your audience look at you more than others.