Google Ads are free to open a Google Ads account. You can also create a Google Ad campaign too. But, you need to pay for advertising over Google Ads. Google Ads charges on pay per click basis. That implies you are only asked to pay for the Ad if a targeted consumer clicks over the ad.

Pay Per Click and Google Ads aren't similar things. Pay Per Click is the type of digital marketing where advertisers can pay for the Ad once their Ad gets clicked. But, Google Ads is one of the many and prominent PPC platforms.

Google Adwords is also referred to as Google ads which is a paid Ad platform that's acquired by Google. It acts as an auction purpose. Yeah, here the advertisers bid for positioning their ads across Google search results pages, Gmail, Youtube, and other products or services on Google suite. Google Ads is linked to many other pages within the web. If you do it perfectly, it can be an effective way for smashing the earnings that also deliver remarkable ROI through paid Ads over Google. Adwords mainly run over PPC ad models, and you can only pay if anyone clicks your ad. Best thing about this digital marketing channel is that it's powerful and its ability to target the users depending on keywords they look for, device users use, time of day, country, and more. Besides search engine optimization which enables you to appear organically and freely, this method allows your brand to jump before your opponents. Your ads will be positioned among other ads who are trying for similar positions based upon your Ad Rank. This depends upon your utmost bid and ad quality that Google multiplies concurrently to where the ad could be positioned. This prevents circumstances where ads with badly designed landing pages are put at the top as the bidder invested many thousands in the budget. Whether you own a brick & mortar or a start-up store, Google Ads is the best strategy for sending direct traffic to the site. With the best conversion rate optimization from your account managers, you can easily see huge growth in sales.

Well, it depends. As Google Ads Utilizes an auction-based model, there is no certain base cost for the ads. With the PPC model, your cost varies over the industry you are planning an ad for. An eCommerce company requires a dollar for the Ads, yet few businesses such as the legal industry need triple that amount. Keywords that are looked at frequently can attract many businesses that place their ads straight at the top. This also maximizes Ad cost. Finally, the price of switching over Google advertising campaigns is based on budget and your idea of willingness to spend for the Ads. You can step into PPC marketing programs but to get more budget and conversion rates you need a PPC management agency like NOIR & BLANCO to help the company greatly. We design ad copies for the landing pages to keyword research that makes us craft ad copy that targets the specific audience and also A/B testing that serves high-conversion display Ads. We can do anything, you name it. Being the major e-commerce marketing agency, we provide your business with a team that could soar revenue.

Google Adwords access your business to interact with the ready-to-buy consumers immediately at any time, over any kind of device, location with the proficiency of scaling high on demand. Google Shopping Ads, Google Ads, are visible that are best for the brand exposure and produce hundreds and thousands of clicks with a well-created marketing strategy. Our team of experts focused on effective Google ads campaigns with the tracking of real-time performance and implementation of digital strategies depending on customer data for reducing waste ad spend that boosts profitability.

● Search Network campaigns are the primary kind of Google Ads kind that is offered in the text form. These ads showed over Google Search results pages if anyone looked for a service or product related to your business. ● Display Network campaigns is another Google Ad type that is usually a picture form, these advertisements are offered on apps or websites which mostly your consumers visit ● Video campaigns are 6 - 15 second videos And kind that are shown while the YouTube content

We hear this question a lot. To save money, you might think. of running Google Adword by yourself. If you run an AdWords campaign without even knowing the proper way of using it then it could cost you more money than what is needed. One needs a learning curve and also needs to monitor performance, test unique ad groups, with necessary adjustments that need skills, time, and focus. You can find these all at NOIR & BLANCO Google Adword Agency. Hiring an agency is the most preferred method for many businesses to save time. Google AdWords needs constant attention as these are naturally long-termed ones. Contact us today to know more about it.

Setting an AdWords campaign is tough and you should do it perfectly, that also should include the best knowledge about the platform, not just clicking buttons. Here's what involves while setting a new campaign: ● One needs to know advertising objectives ● A detailed understanding of products and profits ● Know what campaign kinds are best ● A perfect Keyword research ● Design perfect campaign structure ● Campaign ideas result in many AdWords campaigns ● Several ‘ad extensions’ make the adverts compelling ● A copy for unique adverts ● Crete and offer input to different banner adverts ● Set up conversion tracking in the Google Analytics ● Little changes in the website for conversion track and much more The whole process needs time but it brings great returns. So, contact NOIR & BLANCO today to book a free consultation and set up campaigns that save you money, and more.

SEO is the long-term game that includes the perfect setup of the online presence & website that brings you good referral traffic and organic search. This is a vital component of the digital marketing mix and is underestimated & overlooked by businesses. Google AdWords is a quick way to bring potential traffic to the website. Google Adwords can be set up quickly and also produces better traffic than SEO. Both SEO & Google Adwords are ongoing investments, yet you pay for just AdWords clicks only if the people are interested in your services. So, SEO businesses should invest before they achieve traffic. But with Google AdWords, businesses pay for people to click on their website. Specific SEO elements boost the Adword campaign quality. It is vital to know that running paid ads with Google might not make a difference but it improves the organic listing clickthrough rate.