Pay-per-click advertising is one of the fastest ways to generate traffic, leads, and sales. But it is also one of the easiest channels to waste money on if managed poorly.
If you are searching for PPC packages in India and want to understand how much agencies charge for Google Ads management, this guide explains the pricing clearly, what is included in different packages, and how to choose the right agency model for your business.
How much do PPC packages cost in India?
PPC packages in India typically cost between ₹20,000 and ₹3,00,000+ per month for Google Ads management, depending on monthly ad spend, campaign complexity, industry competition, and the level of optimization provided by the agency.
- Basic PPC management packages start at ₹20,000–₹40,000 per month and focus on campaign setup and basic optimization
- Growth-focused PPC packages cost ₹40,000–₹80,000 per month and include ongoing keyword, bid, and conversion optimization
- Advanced PPC performance packages range from ₹80,000–₹1,50,000 per month and focus on ROAS, CPA, and scaling profitability
- Enterprise or high-spend PPC services can exceed ₹3,00,000 per month for large budgets, multi-campaign management, and advanced reporting
Google Ads budget is separate from agency fees and is paid directly to Google.
PPC Packages India (2026): Pricing Overview
| PPC Package Type | Agency Fee (Monthly) | Best Suited For |
| Basic PPC Management | ₹20,000 – ₹40,000 | Small businesses & local services |
| Standard PPC Growth | ₹40,000 – ₹80,000 | Ecommerce & lead-gen brands |
| Advanced PPC Performance | ₹80,000 – ₹1,50,000 | Competitive industries & scaling brands |
| Enterprise / High-Spend PPC | ₹1,50,000 – ₹3,00,000+ | Large budgets & multi-location brands |
Note: Ad spend is separate from management fees.
What PPC Management Really Involves
Running Google Ads is not just about setting up campaigns and letting them run.
Effective PPC management includes:
- Keyword research based on buying intent
- Account and campaign structure
- Ad copywriting and extensions
- Conversion tracking setup
- Landing page alignment
- Bid and budget optimization
- Search term analysis and exclusions
- Performance monitoring and reporting
Agencies are paid not for clicks, but for how well they manage and optimize your ad spend.
Why Google Ads Pricing Varies Between Agencies
PPC pricing varies widely because management effort depends on:
- Monthly ad spend
- Number of campaigns and ad groups
- Competition level in your industry
- Conversion complexity (leads vs ecommerce sales)
- Reporting and optimization depth
- Landing page involvement
Lower-cost agencies often manage many accounts at once, which limits optimization quality. Higher-quality agencies manage fewer accounts and focus on performance, not volume.
How Agencies Charge for PPC Management in India
Agencies typically use one of the following pricing models:
Percentage of Ad Spend
Usually ranges from 10% to 20% of monthly ad spend.
Fixed Monthly Retainer
Ranges from ₹20,000 to ₹2,00,000+ per month, depending on scope.
Hybrid Model
A base retainer plus a smaller percentage of ad spend.
The right model depends on your budget size and growth goals.
What Each PPC Package Typically Includes
Basic PPC Management (₹20,000 – ₹40,000)
Focused on stable account setup and basic optimization.
Includes:
- Campaign setup and structuring
- Keyword research
- Ad copy creation
- Basic conversion tracking
- Monthly performance reports
Suitable for businesses starting with Google Ads.
Standard PPC Growth (₹40,000 – ₹80,000)
Focused on consistent performance improvement.
Includes:
- Advanced keyword and intent mapping
- Search term optimization
- Bid and budget adjustments
- Conversion rate monitoring
- Ongoing ad testing
- Weekly or bi-weekly reporting
Ideal for ecommerce and lead-driven businesses.
Advanced PPC Performance (₹80,000 – ₹1,50,000)
Focused on scaling profitably.
Includes:
- Full-funnel campaign structure
- ROAS and CPA optimization
- Landing page coordination
- Advanced conversion tracking
- Audience and remarketing strategies
- Detailed performance insights
Designed for competitive markets and higher ad budgets.
Enterprise / High-Spend PPC (₹1,50,000 – ₹3,00,000+)
Focused on aggressive growth and efficiency.
Includes:
- Large-scale account management
- Multi-campaign and multi-location setups
- Dedicated account specialists
- Custom dashboards and reporting
- Strategic budget planning
- Continuous testing and optimization
Best suited for national brands and high-spend advertisers.
What Good PPC Agencies Actually Optimize
Professional PPC agencies focus on:
- Reducing cost per acquisition
- Improving conversion quality
- Eliminating wasted spend
- Increasing return on ad spend
- Aligning ads with landing page experience
If an agency talks only about impressions and clicks, it is a warning sign. PPC success is measured in profitability, not traffic.
PPC vs SEO: Which Should You Choose?
PPC delivers immediate results.
SEO builds long-term growth.
PPC is ideal when:
- You need quick leads or sales
- You are launching a new product
- You want predictable traffic volume
SEO is ideal when:
- You want sustainable growth
- You want to reduce ad dependency
- You want long-term ROI
Most high-performing businesses use both together.
Frequently Asked Questions
1. How much do agencies charge for PPC management in India?
Agency fees typically range from ₹20,000 to ₹3,00,000+ per month, depending on ad spend, complexity, and service level.
2. Is ad spend included in PPC packages?
No. PPC packages cover management fees only. Google Ads budget is paid directly to Google.
3. Can PPC work with small budgets?
Yes, but small budgets require focused targeting and clear conversion goals to be effective.
4. How soon can PPC generate results?
PPC can generate traffic immediately. Meaningful performance optimization usually takes 2 to 4 weeks.
5. Do agencies guarantee PPC results?
Professional agencies do not guarantee results. They focus on improving performance metrics such as CPA, ROAS, and lead quality over time.
Final Thoughts
PPC is not about spending more. It is about spending smarter.
, businesses that succeed with Google Ads:
- Track conversions accurately
- Optimize continuously
- Choose agencies that focus on outcomes, not activity
Choosing the right PPC package ensures your ad budget is treated as an investment, not an experiment.
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