Branding & Creative Design

Our idea of creative marketing revolves around the sublimity of ever-changing trends because it’s all about keeping up with whatever technology brings to the table. We endeavor to initiate a creative branding passage that can commence the foundation of an imperishable online store. We utilize third-party platforms and business analytics tools to comprehend customers’ preferences and catch the sight of every potential lead on the web.

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NOIR & BLANCO

eCommerce Consultancy & Audit

eCommerce consultancy is another feather in the cap that we use to employ brands’ objectives in a website. Our foundational understanding of user outreach enables us to provide lucrative eCommerce consulting and audit for promising brands and get the project started with ease. When it comes to bringing businesses and consumers together, we leave no stones unturned and that’s what defines our credibility.

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Web Design & Development

NOIR & BLANCO partners with brands to help them achieve this scale of expediency through bespoke digital solutions. Our collaborative team is capable enough to think beyond mundane marketing practices and culminate the incisiveness of a business. By keeping SEO, user interface, and user experience at the forefront; we dive into data to collect insights and come up with salutary solutions. And that’s how we stir up the engaging quotient of your website.

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Search Engine Optimization

Our consistent association with data-driven evaluation and intrinsic grasp of the market help us understand brands’ objectives and design infallible SEO strategies for quick results. We know the keyword research in and out, and we leverage it to your benefit. Our experienced creatives personalize the content using derivative SEO practices to make it far more understandable for an audience that eventually converts into a long-term lead.

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Social Media Marketing

Not only do we optimize the online presence of a brand on each social media platform, but we also carve a streamlined passage for digital recognition of the business. Our indigenous expertise manifested from preceding projects assists us in developing efficient social media marketing practices (both paid and organic) that get your customers to notice you on the web. Simply put, you can count on us for effective social media promotion.

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Paid Performance Marketing

Paid marketing is equivalent to hitting the nail right on the head. Our paid performance marketing that takes in paid social, paid search, and programmatic buying perfectly justifies the aforementioned notion. When it comes to connecting with target customers, our user-oriented strategies accompanied by data-driven insights bring the best of both worlds. Our certified partnership with Google & Facebook speaks for itself!

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Services FAQs

Branding and creative design define how a business likes to represent its business visually to its consumers either on the design of its company, social media, or physical stores. Branding design refers to the key brand elements like typography, color scheme and logo, and more design components that make your brand simply stand out from its competitors. These days, branding and creative designs are known to be growing more to make sure their brand design is communicated well within every touchpoint by the brand guidelines that strengthen brand image in the audience's minds. That leaves a lasting impression on the brand.

As digital space gets crowded more, branding design could be a vital differentiator to help the brand stand out and to resonate more with its potential consumers. A brand's design needs to represent the brand's personality, values, which could be a powerful way to shape customer attitudes regarding the brand. A few times, a simple catchy color design or a memorable logo leaves a good impression on the consumers that can not be created with huge budgets.

Need any suggestions about designing a powerful brand that fits this digital era, then have a look at our website and contact us.
Ecommerce stores need to track a lot of things and with this fast-changing ecommerce landscape, getting a well-defined digital strategy is important for enhancing your business impact. Taking a business to the next level of growth isn't an easy task, that's where expertise helps. An e-commerce consultancy and audit offers business strategic solutions and data-driven ideas personalized to the business. They help you to exhilarate stagnant sales and set you on a good path to eCommerce success.

NOIR & BLANCO, providing tailor-made ecommerce consulting and audit strategy services for several clients to keep up with every industry trend. Our ecommerce consultants help with creating simple consumer experiences for popular ecommerce platforms that include Shopify, Magento Commerce, and more. Right from auditing ecommerce stores to developing the roadmap for enhancing consumer engagement, boosting sales, and identifying omnichannel chances – NOIR & BLANCO ecommerce consultants address every pain point of your business.
If you think these days, consumers have time to move around wasting their time in shopping centers till they find the product they need, you are wrong. Society already skipped the effort of visiting the shopping centers physically and streamlined their shopping process to virtual via the internet. Whatever the size of your business is, either you have a brick and mortar store, or whatever you sell if you have a retail business, you need a high functioning site.

An extraordinary e-commerce site is better than the stock template, with few buttons, and adds to the cart pages. A Comprehensive eCommerce website design should be developed for your customer to easily convert. It needs a curative consumer experience, consistent aesthetic, page speed, psychologically designed navigation, logical and simple functionality, with an SEO-optimised website structure.

Finally, developing an online store goes beyond more than comprehending your specified market. You should have a quick grasp on content strategy, web design, branding, and more that might need a good amount of work. So, an e-commerce digital marketing website can easily showcase your products and services to build consumers' trust. And the aesthetic design complements your brand more. If you need in showcasing a website and online shop then contact NOIR & BLANCO the #1 eCommerce website design and development company.

Our web design experts simplify your ecommerce development method and help reach the company goals. We design ecommerce websites to develop user experience, functionality, capitalize on up-sell chances and create sites of interest to the conversion. Moreover, we make them look excellent, as, in ecommerce, first impressions matter a lot.
For the ecommerce website, being at the top of the search engines is a good priority. Paid search places you in a high position on the SERPs. If you like to be in the top spot, then you need the help of ecommerce SEO to achieve that #1 spot.

E-commerce SEO is the best way to get traffic to the site to make it visible over search engine result pages. A high-ranked page receives good traffic that makes your page rank higher. To make your web pages rank more in SERPs, make sure the website is fully optimized for the search engines right from the keywords to the technical set up, whether web store is mobile-friendly over SEO optimization

Here are the benefits of setting up an e-commerce SEO strategy:

● Enhance user experience: The major key factor of Google's rankings is to offer users the best user experience. If the website is targeted with keywords for the potential audience which site visitors can have, then Google looks like a positive thing and ranking go up consequently. Yet, if the users click the website and click away quickly, then Google looks like a negative experience that will hurt the ranking.

● Broaden the reach: E-commerce SEO supports web stores to get much traffic and expands the brand’s reach. If the user lands on the site organically, then you could reach them by using paid retargeting campaigns where SEO remarketing is an effective practice.

● Enhance brand awareness: Optimizing the e-commerce website without marketing ad costs is the best idea. When optimizing the SEO rankings, look to aim for achieving the website over Google’s answer box.
Social media marketing is nothing but using social media for connecting with the audience to develop traffic, sales, and brand, which includes great content, engaging and listening to the followers along analyzing results and social media ads.

The main social media platforms are snap chat, LinkedIn, Twitter, Instagram, Facebook, Snapchat, Pinterest, and YouTube. Brands these days share content on social media for generating traffic to the websites and sales.

These days, businesses utilize social media in many ways. For instance, a brand that's concerned regarding what consumers are talking about the brand can monitor social media conversations. A brand that is likely to know how they are performing over social media like to analyze sales, engagement and reach, over social media with the analytics tool. People who like to reach a certain audience at scale can run highly-targeted social media ads. This whole bunch of things is known as social media marketing. Planning, publishing, engaging, engagement, reporting, ads, analytics are the pillars of social media marketing.

NOIR & BLANCO is the main destination to advance a brand's position over social media. Our social media experts influence the strong platforms that scale the revenue. We focused on growing the traffic, brand awareness, leads, exposure, to the sales pipeline. Contact us to talk with one of our experts
The Internet surely changed the way people buy and browse products. It has altered how brands sell and advertise. These days, marketers get the ability to collect campaign data to measure the outcomes. Before attribution was difficult, now data transparency allows brands to optimize campaigns to perform better. And that’s what “performance marketing” is.

Performance marketing is known for the online marketing campaigns where the advertisers invest in advertising platforms for the results like conversions and clicks. Rather than organic and traditional marketing, performance marketing measures track action that drives sales and attributes ROI of every activity, campaign, and asset.

Many corporations spend dollars for branding, to be profitable. Usually, Performance marketing hands out the power to advertisers. You say the action like click or sales, and pay if that action is completed. Three main benefits of paid performance marketing are:

● Performance marketing campaigns are simple to set up and can change them to achieve more results.

● Marketers can easily find what's happening on performance campaigns so they can lessen and reduce risk.

● Performance marketing is directed by ROI, so performance campaigns move for the best results.
Picking a perfect agency to support the eCommerce business is the main decision to make. This can create a long-lasting relationship. You need to spend a lot of time alongside resources and money. So, here are a few things to follow while choosing the right Ecommerce agency.

1. Any Experience: Before going after researching ecommerce agencies, look at their portfolios and see if they got any experience. If the brand has no experience then it is a bad thing. Having previous experience in the ecommerce industry is very essential. If the ecommerce agency never has last experience in creating ecommerce solutions then ask them about how they can address your website.

2. Ask perfect Questions: Ask about the ecommerce platform they utilize. If you never understand which platform you like to use, try to discuss it with agencies to know why that channel is good for the business' goals. Ask about the team, developers, designer who is working on the website. Ensure that talented and skilled individuals are working on the ecommerce website.

3. Focus on the right metrics and KPIs: There are many ecommerce metrics your agency can track that helps in growing an ecommerce business. So, find if:

● Your agency should increase traffic at a low cost over time.

● Your agency should track macro and micro conversion rates.

● Your agency should help with cross-selling down-seller, and upsell opportunities

● Your agency needs to help with reducing the return rates.

● Your agency needs to use metrics as time for orders, repeat purchase rates for calculating the churn rate that decreases churn rates.

4. Know your customers: Conduct customer profiling before selling and segment them depending on purchasing behavior, likes/dislikes, spending power, and more. Knowing the target audience helps in recognizing functionality, features, and more you like to offer.

Picking the perfect eCommerce agency helps you in developing your company. A creative agency can develop your needs. So, be extra cautious while picking the eCommerce agency for the brand. By, NOIR & BLANCO, you could win minds, souls by exceeding expectations for simple uses and customization. From personalized digital experience to developing strategies our Agile-focused process offers better shopping experiences