GEO — Google Engine Optimization
The foundation of performance-led SEO
We still win the traditional search game.
From technical audits to semantic keyword strategy, we build your authority across organic search.Includes:
Full-site technical SEO audits
Keyword clustering & search intent mapping
Internal linking & crawl depth optimization
Content strategy (pillar pages + topic clusters)
Featured snippet & People Also Ask targeting
Google Search Console + Analytics setup
Goal: Own top positions across high-intent search terms while building topic authority.
AEO — Answer Engine Optimization
Get cited by AI assistants like ChatGPT, Gemini, and Perplexity
AI doesn’t invent answers—it cites them.
We turn your content into the source AI models trust, use, and display.Includes:
Structured content for AI parsing (FAQs, listicles, expert guides)
Schema markup (FAQ, How-to, Product, Organization, Article)
Prompt-friendly content design
Answer-style formatting with direct, scannable responses
Visibility optimization for Perplexity, Gemini, and ChatGPT
Goal: Rank inside conversational results and own the “zero-click” answer box of the future.
AIO — AI-Integrated Optimization
Optimize for conversions, not just clicks
Traffic means nothing without outcomes.
We use AI to improve content, UX, and funnel performance—end to end.Includes:
AI-generated A/B testing for headlines, CTAs, and metadata
Scroll-to-sale tracking and CRO sync
Behavior modeling using AI tools (heatmaps, on-site journeys)
Smart content personalization
Predictive insights for content refresh cycles
Goal: Turn search visibility into sales with AI-assisted UX + CRO.
Entity Optimization
Make your brand machine-readable and citation-ready
LLMs rely on entities—not just keywords.
We position your brand as a structured, recognized authority across the web.Includes:
Google Knowledge Panel
Quora, Reddit, GMB consistency etc.
Structured data implementation (Organization, Product, Person)
Third-party listings + citation sources
Interlinking with trusted sources and domains
Goal: Help AI understand who you are—and why you’re credible.
LLM Tracking & Performance Measurement
What gets measured, gets ranked (and cited)
Visibility across AI platforms needs a new layer of performance intelligence.
Includes:
LLM citation monitoring (Are you showing in ChatGPT, Perplexity, etc.?)
AI SEO dashboards (custom Looker Studio or Notion setup)
Organic traffic + AI search sync reports
Visibility benchmarking across platforms
Attribution modeling for AI answers → site visits → conversion
Goal: Quantify your presence and impact in the new AI-first search world.
SXO - Search Experience Optimisation
You’ve ranked. You’ve been clicked. Will this turn traffic into action?.
Search Experience Optimisation (SXO) is the missing piece between visibility and actual results. SXO ensures every visit turns into meaningful action—whether that’s a sale, sign-up, or scroll.
Includes:
- Lightning-Fast Load Times: Speed keeps users engaged—and search engines happy.
- Clean, Intuitive Layouts: Remove friction. Let your design guide users naturally.
- Clear CTAs That Convert: No fluff. Just sharp, action-driven messaging where it matters.
- Search Intent Alignment: Match content flow with what users are really looking for.
- Scannable, Mobile-First Content: Designed for how users browse, not how we wish they did.
Goal: Make your brand not just visible, but valuable in every stage of the search journey..
Featured Work: AI Search Optimisation for Ecommerce Brands
We help ecommerce brands get cited inside AI tools like ChatGPT, Perplexity, and Google’s AI Overviews—turning organic search into AI-generated visibility and real conversions.
Eudaemon
AI Search Optimisation
NOURIA
AI Search Optimisation
Lucky Harvey
AI Search Optimisation
Hello
AI Search Optimisation
AI SEO for Ecommerce Brands: Optimized for Google AI Overviews, ChatGPT, Perplexity & Beyond
At NOIR & BLANCO, we deliver AI-First SEO Strategies that position your brand not only on Google but inside the answers and recommendations of AI tools like ChatGPT, Google AI Overviews, and Perplexity.
AI SEO Approach at NOIR & BLANCO
Optimized not just for Google—but for how AI thinks, ranks, and responds.
1. Research & Strategy
We start by understanding how your brand fits into the new world of LLM-driven search (ChatGPT, Perplexity, Claude, etc.). Our team reverse-engineers how AI generates answers—then builds your strategy accordingly.
Deliverables Include:
-
ChatGPT prompt testing & citation audits
-
Market & competitive analysis
-
NLP content scoring + topic grouping
-
High-intent keyword research
-
LLM answer benchmarking
-
Funnel-to-content mapping
-
Technical & AI SEO blueprinting
2. Technical AI SEO Optimization
We make your site machine-readable for both search engines and large language models. Structured data, schema, crawlability, freshness, and authority are prioritized—so your site is referencable by AI.
Core Activities:
-
LLMs.txt setup + technical audits
-
Schema & structured data integration
-
CWV (Core Web Vitals) & UX enhancement
-
AI crawlability & indexability fixes
-
Toxic link cleanup & JS minimization
3. Content & Asset Production
We don’t just write for humans—we write for AI summarizers and extractors too. Every content asset is crafted to align with how LLMs scan, structure, and cite sources.
Includes:
-
Structured landing pages & blog articles
-
Schema-enriched Q&As & TL;DRs
-
Internal linking + semantic clustering
-
Programmatic SEO builds
-
AI-friendly localization & formatting
-
LLM source-based backlinking
4. LLM Visibility & Performance Tracking
Traditional traffic isn’t the full story anymore. We track your AI visibility, measuring prompt-level citations, source mentions, and how well your brand appears across AI-generated responses.
Measurement Includes:
-
Branded/non-branded citation tracking
-
ChatGPT/Perplexity response analysis
-
AI crawler behaviour monitoring
-
Prompt output logging
-
NLP performance monitoring
-
Generative SERP benchmarking
AI SEO - AI Search Optimisation FAQs
No—but it’s no longer enough. You still need technical SEO, keywords, and backlinks. But without AI-ready content and structure, you’re missing the biggest opportunities.
GEO is about appearing in AI-generated summaries (like ChatGPT, Perplexity, and Google Overviews), while AEO is about showing up directly in answers—especially on zero-click platforms.
AIO focuses on training AI models by feeding them structured, referenced, and factual content so your brand becomes part of what these models know and cite.
Once users land on your site—especially from AI tools—you need seamless UX. SXO ensures they convert, with speed, clarity, and aligned intent.
We track brand citations in AI tools (like ChatGPT, Perplexity, Google AI Overviews), monitor zero-click impressions, measure organic traffic shifts, and attribute conversions from organic discovery—even if they didn’t click through a classic SERP.
Yes. We provide in-depth AI Search Readiness Audits to assess how well your brand is structured for inclusion in AI-generated responses. This includes content structure, schema, factual strength, and entity optimisation.
Traditional SEO may take 3–6 months. AI SEO (AIO/GEO) can start showing results faster—sometimes within weeks—especially when targeting AI tools that update frequently like Perplexity or ChatGPT.
Let’s Talk AI-First SEO — Not Just Rankings
If you’re ready to future-proof your brand and drive meaningful growth through AI-first strategies—we’re ready to help. Let’s audit your current search presence and show you what’s possible with AIO, GEO, AEO, and SXO.
